In 2016 new national brand Payment Card MIR had started its communication with wide audience. brand’s main target was to rise the awareness level just beforе the major emission of MIR cards. Agency task was to integrate PC MIR in the most popular summer festivals in the areas of cinema, music and gastronomy life style: “Moscow International Film Festival”, “Nashestvie”, “O da, Eda!”.
We developed and released 3 creative integration concepts and major communication strategy, that included relevant to fest’s TA positioning, interactive activations, field promo, SMM and offline contests.
RESULTS Double growth of recognition. Reach the audience over 20m people. SMM Reach over 3m people. More than 30 000 effective 1-2-1 communications. Around 500 VIP- partners attended the B2B event.