In 2015 Beeline retail network became an exclusive distributor of Marshall «London» smartphones in Russia. Our task was to create and execute an event concept, that will support massive PR campaign dedicated to sales launch.
Fabulosity of Marshall brand adjusted our approach on classic rock n roll concept theme for event. We created an event image and slogan «ВСЕ! ЭТО Rock-n-Roll» that is linked to one of the Beeline’s rate pack product. To highlight the concept consistency, we booked a Hard Rock Cafe Moscow as a venue, MC Alexandr Anatolich as a host, famous Russian blues cover band «Blues Cousins» as a headliner, diged for over 300 pcs of rock classics albums of all time on vintage vinyl as a presents and set up an unique «gastro pub» menu for guests.