Beeline «Business» developed an innovative product for Russian b2b telecom market - Mobile Device Management. Agency task was to trodden a path to CIO’s, who closed to any «unknown» solutions but being initiators of any single change in the IT life of their companies.
We developed and staged a theatre comedy act «A day in a life of IT manager», where in routine curiosities of our main character telecom solution became the one and only salvation. Each event had a Theatrical part, Business speaking block and happened on site of the most premium venues with cozy kitchen in every city.
RESULTS 3 events in Russian regions, Triple product sales growth, full length video version of the act for personal business promotion, 700+ brand contacts, Silver Mercury bronze Award 2015 (b2b event), bronze and certificate of merit ash the The Globes International Marketing Awards 2015 (b2b event concept).